Monday, May 12, 2008

10th Anniversary of VW New Beetle

The VW Beetle is one of the world's most famous, most regognizable vehicles, truly one of the great drives of all time. In 2008, it is celebrating the 10-year anniversary of its return.

Cute as a bug, fuel efficient, fun to drive. No wonder the Beetle is a hit with buyers in all age, income, and other demographic groups.

Since being re-launched in 1998, the VW Beetle has sold more than 1,000,000 models -- about half of them in the United States. And many of those are the Beetle convertible, ditto cute and fuel efficient and fun to drive.

Many of those buyers customize The Bug -- as it's also known -- with fancy paint jobs and other modifications. Spoiler, anybody?

Although it uses design cues from its classic predecessor, the Beetle is new, inside and out, with a water-cooled engine, modern safety features, and creature comforts including an iPod jack for the audio system. And, of course, the famous flower power vase.

The American division of Volkswagen is headquartered in Herndon, Virginia. The parent company is headquartered in Wolfsburg, Germany, about one hour from Berlin.

Volkswagen also sells Rabbit, GTI, Jetta, GLI, Passat sedan and wagon, Eos, Touareg SUV and the new Routan in North America. But not its super luxury sedan, the Phaeton (think Audi A8), which is sold in Europe and the Middle East.

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