Saturday, November 1, 2008

Drive a Nissan GT-R on Your Sony PlayStation 3


Nissan's all-new super-hot GT-R super sportscar is already pretty much sold out for the 2009 model year. But you can get behind the wheel of this great drive -- on a Sony PlayStation 3.

Nissan has made an unusual marketing move, allowing the interiors of the eagerly awaited sportscar to be copied for an early version of the Gran Turismo 5 racing classic game. It's also a marketing move by Sony, which racing down the straightaway against Microsoft Xbox.

According to the advertising and marketing newsletter CMDglobal.com, news about the new game revved up up with a mix of word-of-mouth, emails to the GT and Nissan databases, updates on the Gran Turismo website, Facebook pages and online ads. Registrants raced virtual laps of a specific racetrack, in a specific car, on on their PlayStation consoles.
Here's where the game gets real --

The two fastest drivers -- er, players -- will represent Team Nissan in the 24-hour endurance race in Dubai in January 2009, after an eight-month training program.

So, you must be asking -- what about the car? The real car? Glad you asked.

The GT-R is a head-turner, with a 480-horsepower, twin-turbo 3.8-liter V6 engine and an advanced 6-speed dual clutch automatic transmission. MSRP is $69,850. I much prefer the real car to the game car.

Actually, this is the latest supercar to be launched on the small screen. Last year, the equally fabulous Audi R8 made its debut in the hit movie "Iron Man".

1 comment:

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