Wednesday, October 8, 2008

New BMW 7 Series Costs $160,000

The Stock Market is tanking, not just in the US, but markets around the world, too. Our IRA, 40lK and Keogh investments have lost significant value in the last few weeks. We are worried about losing our homes, keeping our jobs, and getting the kids -- even the grandkids -- through school. And smack in the middle of these dismal headlines, BMW wants to sell us a $160,000 7 Series sedan. That's not a great drive -- that's a great insult.

In all fairness, this is a special edition Beemer, being sold through the Neiman Marcus Christmas Book. In past years, this annual catalogue of conspicuous consumption and over-the-top excess has offered things like matching his and her helicopters. And, in all fairness, this limited edition six-figure BMW was planned before the world economy slammed on its brakes.

This 7 Series is based on a 750Li, customized by BMW Individual. Only 31 of these limited edition cars are being produced -- that's to honor the 31st anniversary of BMW's flagship 7 Series. Yay! Happy $160,000 birthday, 7 Series.

Okay, so part of the riduculous price includes a European vacation that begins in Munich, where owners pick up their new Beemer at BMW Welt, the company's factory and auto museum complex, including a behind-the-scenes VIP tour . The lucky 31 then get to drive on what BMW describes as a "multi-city lavish vacation in the South of France," including Monaco, Nice and Cannes. And when this lavish vacation is done, BMW will ship your 7 Series to the United States. Hopefully, they'll put a pretty ribbon on it.

$160,000 for a car and a vacation. Something those Wall St. guys with the golden parachutes can afford. Not the rest of us.

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